It’s Natural, it’s Comfy & it’s Handloom!

When the Union Cabinet Minister of Textiles, Smriti Irani’s tweeted #IWearHandloom last year, it became one of the most trending topics of the season with thousands of her followers retweeting it. For the next few days, Twitter was flooded with selfies of celebrities wearing ikat, Venkatagiri, Kanjeevaram and many other traditional Indian textiles. It’s quite…

Loomnic — A Melting Pot of Illustrious Weaves & Organic Bamboo Fabric

Our tryst with handloom takes us on a textile journey to some of the most culturally rich regions of India. We discover a treasure trove of diverse weaving traditions and contemporise them for modern young women of modern India. A confluence of cultures preserved by traditions and contours inspired by nature, IndusDiva unveils our Loomnic…

The Scintillating Chemistry of Weaves

Handloom in India is an intrinsic feature of the vibrant cultural tapestry of the country. Each region has given birth to a unique textile tradition that embodies the history of its people and cultures. Each hand-woven outfit is more than an arty adornment. It’s a melange of threads and dyes — a poetry woven with…

Brocade – A Splendid Art of Ornamenting Fabric

Brocade has been one of the most fascinating techniques of embellishing a fabric in the history of textiles. Dating back to the Middle Ages, brocade fabric is often made in colored silks and with or without gold and silver threads. If the nobility throughout China, India, Greece, Japan, Korea and Byzantium adorned luxurious brocade outfits…

Cherish the Handcrafted Lustre of Silk

The quintessence of weddings, festivities and parties, silken elegance is every woman’s not-so-secret desire across generations. Did you know, the first loose end of a silk fiber from a silkworm cocoon was discovered accidentally by the Chinese Empress Si Ling-chi in 2698 BC? According to Chinese historians, the term “silk” is actually derived from her…

Dad’s the World

A day in May when lengthy and flowery paeans to Mother are overflowing on TV and Internet and also when marketing gurus find innovative ways to sell their greeting cards, flowers, clothes and a whole lot of accessories to her… Almost a month later comes another day in June. This time around, the paeans are…

Digital Prints for the Young Digital India!

  From setting up Wi-Fi hotspots across the country to availability of Internet in panchayats, PM Narender Modi’s digital India initiative envisages a smart futuristic India. It’s a bandwagon many businesses have jumped on to in order to make the most of the opportunity. The world of textiles discovered its own digital mantra in printing…

Why Should Girls Have All the Fun?

Be it a festival, wedding celebration, bday party or a formal do, it’s always women who are super excited about what to wear for the occasion. Well, if you thought it’s the XX chromosomes which makes them do so, ditch this theory! It’s simply because menswear fashion industry has always subscribed to this myth that…

Complete Fun in Half & Half

When the traditional six-yard gets an innovative twist, what emerges is an absolutely vibrant and funkier version of the drape — Half and Half saree. Funky, Young & Colourful It is called half and half because of the contrasting colour of one half of the saree with the other half. The saree continues to be the current sensation…

Eid Surprise for Your Small Wonders

As the days of Ramzan fasting inch closer towards Eid-ul-Fitr, the excitement is palpable. The salivating aromas of iftar spreads across cities get more tempting with each passing day. Bazars and souks all over the world are booming with goodies and shopping enthusiasts. Moms and dads, newly-wed couples, college-going youngsters — everyone’s out there to…